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Exam IIBA-CBDA topic 1 question 2 discussion

Actual exam question from IIBA's IIBA-CBDA
Question #: 2
Topic #: 1
[All IIBA-CBDA Questions]

An analyst at a bank is trying to identify research questions for an analytical study on top customer issues across branches. During an interview with a branch manager, the analyst asks the manager what their top customer concerns are relating to this branch? After the manager's reply, the analyst asks a follow up question on how their top customer concerns compare against the top customer concerns across all branches?
Was the analyst's follow-up question valid?

  • A. Yes, only for the purpose of ensuring that the manager is aware of the company-wide reports
  • B. Yes, it builds on the previous question and allows the analyst to identify branch-specific concerns
  • C. No, the question is not valid in this particular scenario
  • D. No, there is no value comparing the results of a single branch with results across all branches
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Suggested Answer: B 🗳️

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Rabbitsfoot
3 days, 17 hours ago
B - The analyst's follow-up question is indeed valid and falls under **Option B**. It builds on the initial question by comparing the branch-specific concerns with the broader customer concerns across all branches. This comparison can help identify if the issues at this particular branch are unique or part of a wider pattern within the bank. Understanding how the branch's concerns align with or differ from the overall trends can be crucial for targeted problem-solving and strategic planning. It allows the analyst to gain a comprehensive view of customer issues and to prioritize research questions that are relevant both at the branch and company-wide levels.
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