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Exam IIBA-CBDA topic 1 question 4 discussion

Actual exam question from IIBA's IIBA-CBDA

Question #: 4
Topic #: 1

[All IIBA-CBDA Questions]

A financial software company has growth and expansion as one of their top strategic priorities for the year. The senior executive team would like to assess their sales performance over the last 3 years to help set sales objectives. In discussion with the business analytics manager, for a comprehensive sales report, the sales lead recommends looking into the number of contracts signed over the past 3 years and the dollar value for the signed contracts.
Which other question is important to consider when evaluating sales performance?

A. What is the average time for conversion?
B. What is the total cost incurred per year?
C. What is the number of customers retained over the past 3 years?
D. What is the time to market the software?

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Suggested Answer: C 🗳️

by Rabbitsfoot at July 4, 2024, 2:39 p.m.

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Rabbitsfoot

3 days, 16 hours ago

C - Understanding the retention rate can also help in setting realistic sales objectives and strategies for future growth. The other options, while valuable, focus on different aspects: Option A looks at the efficiency of the sales process. Option B considers the cost aspect of sales. Option D is about the product’s time to market, which is more related to product development rather than sales performance.

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