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I believe C
KPIs should be SMART
• Specific-based on a clearly understood goal; clear and concise
• Measurable-able to be measured; quantifiable (objective), not subjective
• Attainable-realistic; based on important goals and values
• Relevant-directly related to a specific activity or goal
• Timely-grounded in a specific time frame
Additionally, KPis should be:
• Valuable to the business
• Tied to a business function or service
• Under the control of management
• Quantitatively measured
• Usable in different reporting periods (for consistency)
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